Which of the Following Is Not a Function of a Social

question 71

Multiple Choice

Which of the following is not a function of a social media strategy?

• A)It allows rapid and real-time engagement with peers, suppliers, employees, customers, communities, and anyone else in an easy, accessible, and direct way.
• B)It communicates the brand or identity of the organization.
• C)It provides the opportunity to learn from instant feedback and gather statistics and data on the users.
• D)It necessarily generates more customers or generates more revenue.
• E)All of the choices are correct.

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Definitions:

Central and Peripheral

This refers to the two routes to persuasion proposed by the Elaboration Likelihood Model: the central route, which involves careful and thoughtful consideration of the arguments (content of the message), and the peripheral route, which involves reliance on cues outside the content of the message.

Systematic and Heuristic Processing

Two modes of thinking where systematic processing involves deliberate, analytical evaluation of information, while heuristic processing is based on automatic, quick judgments.

Implicit and Explicit Reception

Implicit and explicit reception encompasses the ways in which individuals subconsciously and consciously process information, attitudes, or cues within their environment.

Receptive

Being willing or inclined to receive ideas, suggestions, or information.