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A Group of Small Grocery Shops Forms a New Business

question 64

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A group of small grocery shops forms a new business entity to buy products directly from manufacturers.The group buys products in bulk which are then distributed among members.This helps the shops obtain better profit margins.Which of the following types of vertical marketing systems can be observed here?


Definitions:

Wrong Budgeting Techniques

Techniques or approaches to budgeting that are incorrect or not effective for achieving financial goals.

Target Audience

A specific group of consumers at which a product, service, or marketing message is aimed.

Social Currency

The value derived from being included or mentioned in social networks and conversations, enhancing one's reputation and influence.

Brands

Representations of a product or company, evidenced through a distinct name, logo, or design, that distinguishes them from their competitors.

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