Many Consumers Are Willing to Pay $100 for a Perfume

question 83

Multiple Choice

Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand. What kind of a pricing is the company depending on?

• A) going-rate pricing
• B) image pricing
• C) market-skimming pricing
• D) target pricing
• E) markup pricing

---

Definitions:

News

Information about recent events or happenings, often disseminated via media.

References

Sources of information, such as books, articles, or websites, cited or consulted in the research or composition of a document.

Finalists

Individuals, teams, or entities that have made it to the final round of a competition, contest, or selection process.

Interview

A structured conversation where questions are asked to elicit information.