What Is a Vertical Marketing System (VMS)? What Are the Various

question 77

Essay

What is a vertical marketing system (VMS)? What are the various types of VMSs?

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Definitions:

Big Data

Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.

Quality

The degree to which a product, service, or process meets specified requirements and satisfies customer expectations.

Data Warehouse

A centralized repository designed to store, manage, and retrieve structured data from various sources for analysis and reporting.

Historical Data

Information and data points collected from past events which are used for analysis to recognize patterns, trends, and to predict future outcomes.