________ Refers to the Means by Which Firms Attempt to Inform

question 142

Multiple Choice

________ refers to the means by which firms attempt to inform, persuade, and remind consumers - directly or indirectly - about the products and brands they sell.

• A) Human resource development
• B) Marketing communications
• C) Financial management
• D) Operations management
• E) Planning

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Definitions:

Cash Cycle

The amount of time it takes for a company to convert its investments in inventory back into cash through sales.

Inventory Turnover Rate

A metric that shows how many times a company's inventory is sold and replaced over a certain period of time.

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including the cost of materials and labor.

Sales

The process where goods or services are traded for money, which constitutes the main revenue stream for the majority of companies.