Which of the Following Elements of the Marketing Communications Mix

question 22

Multiple Choice

Which of the following elements of the marketing communications mix includes a variety of programs directed internally to employees of the company or externally to consumers, other firms, the government, and media to promote or protect a company's image or its individual product communications?

• A) direct marketing
• B) public relations and publicity
• C) personal selling
• D) advertising
• E) sales promotion

---

Definitions:

Priority Claims

Claims in bankruptcy that are given precedence over other debts, often due to their importance like wage or tax claims.

Secured Creditors

Creditors who have a legal interest, or lien, in the debtor's assets or property as collateral for the debt, giving them a higher priority over unsecured creditors in case of default.

Preferential Payment

A payment made to a creditor before others in the context of bankruptcy, which often must be paid back if found to unfairly favor one creditor over others.

Bankruptcy Petition

A formal request filed by an individual or corporation declaring inability to pay debts, seeking relief through bankruptcy court.