Apple Created a Lot of Publicity Before the Release of Its

question 64

Multiple Choice

Apple created a lot of publicity before the release of its tablet computer, iPad. The product was discussed in online communities and social networks. Many booked the product in advance, ensuring good initial revenues for Apple. The company published periodic updates of the product creating huge expectation in the minds of customers. This pre-launch publicity can be viewed as ________ marketing.

• A) buzz
• B) stealth
• C) ambush
• D) undercover
• E) direct

---

Definitions:

Gestalt Therapy

A form of psychotherapy that emphasizes personal responsibility and focuses on the individual's experience in the present moment.

Lewin's Law

is not a real key term, but Kurt Lewin's theories broadly include concepts in social psychology such as the change management model (unfreeze-change-refreeze) and group dynamics.

Change

The process through which something becomes different, often leading to new behaviors, patterns, or states in individuals or groups.

Environment

The surrounding or conditions in which a person, animal, or plant lives or operates.