Which of the Following Elements of the Marketing Communication Mix

question 6

Multiple Choice

Which of the following elements of the marketing communication mix involves use of mail, telephone, fax, e-mail, or Internet to communicate with or solicit response or dialogue from specific customers and prospects?

• A) advertising
• B) personal selling
• C) direct marketing
• D) public relations
• E) sales promotion

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Definitions:

Noncompensatory Modeling

A decision-making approach where a shortfall in one attribute cannot be offset by a higher value in another attribute.

Artificial Intelligence

The programming of computer systems to simulate human thinking in solving problems and in making judgments and decisions.

Artificial Neural Networking

A computational model inspired by the structure and functions of biological neural networks, used in machine learning to simulate human brain operations.

Robotics

The branch of technology that deals with the design, construction, operation, and application of robots.