________ Is an Element of the Marketing Communications Mix That

question 77

Multiple Choice

________ is an element of the marketing communications mix that involves people-to-people oral, written, or electronic communications that relate to the merits or experiences of purchasing or using products or services.

• A) Personal selling
• B) Sales promotion
• C) Word-of-mouth marketing
• D) Public relations
• E) Advertising

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Definitions:

Physical Actions

Movements or gestures by the body that convey messages, express emotions, or perform tasks.

Extraneous Noise

Unnecessary or unrelated sounds that interfere with the primary signal or communication being attended to.

Personal Appearance

The physical external presentation of oneself, including clothing, grooming, and body language.

Backdrop Importance

The significance of a setting or background context in enhancing the understanding or impact of an event, story, or presentation.