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A Pull Strategy Is Particularly Appropriate When There Is Low

question 117

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A pull strategy is particularly appropriate when there is low brand loyalty in a category, brand choice is made in the store, the product is an impulse item, and product benefits are well understood.


Definitions:

Genetics

The examination of genetic inheritance and the differences in traits passed down through generations.

Gene Expression

How much a gene influences traits or outcomes.

Genotypic Manifestation

The physical or behavioral characteristics displayed by an individual resulting from its genotype.

Phenotypic Display

A term used in genetics and evolutionary biology to refer to the observable physical or biochemical characteristics of an organism as determined by both genetic makeup and environmental influences.

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