Which of the Following Steps in the Innovation-Adoption Model of Marketing

question 66

Multiple Choice

Which of the following steps in the innovation-adoption model of marketing communications corresponds to the cognitive stage that a buyer passes through?

• A) interest
• B) evaluation
• C) trial
• D) awareness
• E) adoption

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Definitions:

ScreenTip

A small pop-up description that appears when a user hovers over an item or icon in a software interface.

Hyperlink

A clickable reference or navigation element in a document or web page that directs the user to another section of the document or to an entirely different document or website.

Add Description

The process of providing additional text to explain or clarify the purpose or content of a digital item.

Insert Hyperlink Dialog Box

A user interface component that allows for the creation of links within a document, pointing to web pages, files, or sections within the document itself.