Which of the Following Is the Marketing Communications Objective for a New-To-The-World

question 147

Multiple Choice

Which of the following is the marketing communications objective for a new-to-the-world product, such as electric cars?

• A) enhancing brand awareness
• B) developing brand attitude
• C) increasing brand purchase intention
• D) encouraging repeat purchases
• E) establishing category need

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Definitions:

Lottery Proceeds

The revenue generated from the sale of lottery tickets, often allocated to public sector projects or education.

Fungible Good

Items that are interchangeable because they are of equal value or identical in important aspects.

Identifiable Good

A distinct item of personal property that can be recognized individually, as opposed to being a fungible part of a larger quantity.

Gift Irrevocable

A gift that, once given, cannot be taken back or annulled by the donor.