One of the Possible Objectives of Marketing Communications Is Helping

question 16

Multiple Choice

One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a negatively oriented relevant brand need?

• A) normal depletion
• B) sensory gratification
• C) social approval
• D) intellectual stimulation
• E) value enhancement

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Definitions:

Political Skill

The ability to effectively understand others at work and use such knowledge to influence others to act in ways that enhance personal and/or organizational objectives.

External Networks

Connections and relationships formed outside an organization's immediate environment, often used for strategic advantages.

Regulatory Agencies

Governmental bodies responsible for overseeing and enforcing laws and regulations within specific industries to protect public interest.

Across Cultures Competency

The ability to effectively interact, communicate, and work across different cultures and cultural backgrounds.