Which of the Following Statements Is True of the Two-Step

question 127

Multiple Choice

Which of the following statements is true of the two-step approach to mass communications?

• A) The influence of mass media on public opinion is more direct, powerful, and automatic than marketers have supposed.
• B) Communications through mass media bypasses opinion leaders and reaches the individual buyers.
• C) The two-step flow supports the notion that consumption styles are primarily influenced by a "trickle-down" or "trickle-up" effect from mass media.
• D) According to the two-step flow, people interact primarily within their own social groups and acquire ideas from opinion leaders in their groups.
• E) Two-step communication suggests that mass communicators should direct messages to groups of buyers who interpret the message and act accordingly.

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Definitions:

Calm

A state of peace and tranquility, with an absence of stress, agitation, or excitement.

Muscles

Tissues in the body capable of contraction, making movement possible and playing a critical role in bodily function and maintained posture.

Peripheral Nervous System

The part of the nervous system outside the brain and spinal cord, including sensory and motor neurons.

Central Nervous System

A major part of the nervous system that includes the brain and spinal cord, responsible for processing and sending out information.