Which of the Following Statements Is True of the Factors

question 119

Multiple Choice

Which of the following statements is true of the factors that affect an advertising budget?

• A) High-market-share brands usually require proportionately high advertising expenditure as a percentage of sales to maintain share.
• B) Brands in less-differentiated or commodity-like product classes require very less advertising to establish a unique image.
• C) New products typically merit large advertising budgets to build awareness and to gain consumer trial.
• D) In a market with few competitors and moderate advertising spending, a brand must advertise more heavily to be heard.
• E) Established brands usually are supported with high advertising budgets, measured as a ratio to sales.

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Definitions:

Executive Privilege

The right of the president and other high-level officials to withhold information from Congress, the courts, and ultimately the public.

Unitary Executive

A theory in constitutional law that suggests the President possesses the power to control the entire executive branch.

Execute Acts

To carry out, implement, or perform actions or laws as prescribed by a legal or authoritative body.

Nation's Interests

The economic, cultural, and political goals that a country considers important or necessary for its survival and growth.