Which of the Following Is a Characteristic of the Affordable

question 8

Multiple Choice

Which of the following is a characteristic of the affordable method of establishing a marketing communications budget?

• A) fixed annual budget
• B) suitable for long-range planning
• C) priority given to role of promotion as an investment
• D) calculated to reflect what the company can spare for marketing communications
• E) based on the immediate impact of promotion on sales volume

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Definitions:

Benefit Costs

The expenses incurred by employers for the benefits provided to employees, such as health insurance and retirement plans.

Skill-Based Pay Plans

Compensation systems that set pay levels based on the skills, knowledge, or competencies an employee acquires, rather than the job position alone.

Pay-for-Knowledge Plans

Compensation strategies that reward employees for acquiring and using specific knowledge or skills that benefit the organization.

Traditional Incentive Systems

Reward structures typically based on performance outcomes, aiming to motivate employees through financial incentives like bonuses, raises, and commissions based on their job performance or targets achieved.