The Principle of Congruity Implies That Communicators Can Use Their

question 33

True/False

The principle of congruity implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience.

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Definitions:

Health Care System

The health care system consists of all organizations, people, and actions whose primary intent is to promote, restore, or maintain health, including hospitals, clinics, and public health initiatives.

Primary Health Care

Basic or essential health care based on practically acceptable and scientifically sound methods and technology, accessible to individuals and families in the community.

National Primary Health Care Awareness Strategy

A campaign or initiative designed to increase awareness and understanding of primary health care's role and importance in the community.

Canada Health Act

The statute that sets out the primary objective of Canadian healthcare policy, to ensure that all residents have reasonable access to medically necessary services without direct charges.