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How Is Coordination of Media Achieved Through Integrated Marketing Communications

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How is coordination of media achieved through integrated marketing communications?


Definitions:

Social Networks

Platforms or websites that enable users to create and share content or participate in social networking with others.

Showrooming

The practice of examining merchandise in a physical retail store but then purchasing it online for a lower price.

Examining Products

The process of thoroughly inspecting and analyzing a product for quality, functionality, and compliance with standards.

Multichannel Marketing

A marketing strategy that involves interacting with customers via multiple channels or platforms to offer them a seamless shopping experience.

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