The Number of Times Within a Specified Time Period That

question 18

Multiple Choice

The number of times within a specified time period that an average person or household is exposed to an advertising message is known as ________.

• A) impact
• B) frequency
• C) amplitude
• D) reach
• E) depth

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Definitions:

Negative Number

A number less than zero, indicating a lack or subtraction in mathematics.

Pearson Correlation

A statistical measure that calculates the strength and direction of the linear relationship between two quantitative variables.

Pearson Correlation

A measure of linear correlation between two variables, ranging from -1 to 1, where 1 means a perfect positive linear relationship, -1 means a perfect negative linear relationship, and 0 indicates no linear relationship.

Non-Directional

Refers to a hypothesis that predicts a change or difference but does not specify the direction of the change.