Which of the Following Is a Disadvantage of Using Newsletters

question 60

Multiple Choice

Which of the following is a disadvantage of using newsletters as an advertising medium?

• A) low audience selectivity
• B) high chances of runaway costs
• C) lack of adequate control
• D) relatively high costs
• E) lack of interactive possibilities

---

Definitions:

Stock Price

The present rate at which a company's stock is bought and sold on the stock exchange.

Present Value

The present worth of a future amount of money or sequence of cash payments, calculated using a particular return rate.

Dividends

Payments made by a corporation to its shareholder members, usually derived from the company's earnings.

U.S. Companies

Businesses that are incorporated, operate, or have their primary base of operations within the United States.