What Function Does a Company's Public Relations Department Perform When

question 97

Multiple Choice

What function does a company's public relations department perform when it promotes understanding of the organization through internal and external communications?

• A) lobbying
• B) corporate communications
• C) press relations
• D) product publicity
• E) counseling

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Definitions:

Return On Investment

A financial metric employed for assessing the profitability of an investment, calculated by dividing the investment's net profit by its initial cost.

Direct Operating Expenses

Costs that are directly associated with the operation of a business, such as wages and raw materials.

Revenues

The total income received by a company from its business activities, typically from the sale of goods and services before any expenses are deducted.

Income From Operations

The earnings generated from a company's primary business activities, excluding non-operating income and expenses.