Which of the Following Is a Disadvantage of Using Web

question 5

Multiple Choice

Which of the following is a disadvantage of using Web for interactive marketing?

• A) Consumers can effectively screen out most messages.
• B) An average customer spends very little time on the Internet.
• C) Internet selling and advertising is costlier than other advertising media.
• D) It is unable to create long-term marketing assets.
• E) Online marketing limits the possibilities of personalization.

---

Definitions:

Interviewer Training

The process of educating interviewers on conducting interviews effectively, including question phrasing, unbiased data collection, and interacting with respondents.

Response Error

The discrepancy between the actual value and the reported or measured value, often due to inaccuracies in data collection.

Student-Hours Lost

A metric for estimating the amount of instructional time or academic opportunity lost by students, often due to absences or school closings.

Sampling Plan

A strategy or procedure for specifying how samples should be taken from a population for the purpose of making statistical inferences.