Inception, a Recent Hollywood Blockbuster, Had Created a Lot of Interest

question 136

Multiple Choice

Inception, a recent Hollywood blockbuster, had created a lot of interest among the viewers even before its release due to the credentials of its makers. The movie was discussed in social network pages and discussion forums. The discussions increased after its release and it helped the movie do good business. Which of the following most closely describes the type of marketing discussed in this example?

• A) personalized marketing
• B) direct marketing
• C) interactive marketing
• D) word of mouth marketing
• E) technology marketing

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Definitions:

Cognitive Development

Refers to the process by which individuals learn and grow in terms of their thinking, reasoning, and understanding as they age.

Symbolic Aspects

The meanings or values that individuals or cultures attach to objects, actions, or concepts beyond their literal significance, often serving as means of communication or expression.

Make-believe

A form of play or imagination where individuals create and act in a fictional scenario, often involving roles and narratives.

Controversial Children

Children who are frequently identified both as someone’s best friend and as being disliked.