Straight Extension of the Product Means ________

question 58

Multiple Choice

Straight extension of the product means ________.

• A) introducing the product to the foreign market without any changes to the product
• B) introducing the product to the foreign market with minor changes to the product
• C) introducing the product to the foreign market with major changes to the product
• D) introducing a customized product to the foreign market with a new marketing strategy
• E) introducing a customized product to the foreign market with an existing marketing strategy

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Definitions:

Leadership Ethics

The principles and values guiding leaders in making decisions that have moral implications for their teams and organizations.

Ronald Heifetz

is a leadership expert known for his work on adaptive leadership, emphasizing the importance of leaders encouraging adaptability and learning in organizations to address complex challenges.

Care-Based Thinking

An approach that emphasizes empathy, compassion, and the well-being of others in decision-making processes.

Rushworth Kidder

was an American author and ethics consultant known for his work on moral courage and ethical dilemmas in modern life.