Straight Extension of the Product Means ________

question 58

Multiple Choice

Straight extension of the product means ________.

• A) introducing the product to the foreign market without any changes to the product
• B) introducing the product to the foreign market with minor changes to the product
• C) introducing the product to the foreign market with major changes to the product
• D) introducing a customized product to the foreign market with a new marketing strategy
• E) introducing a customized product to the foreign market with an existing marketing strategy

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Definitions:

Low-Nicotine Cigarettes

Cigarettes designed with reduced nicotine content with the aim of lowering addiction potential and health risks.

Negative Health Consequences

Detrimental effects on physical or mental health resulting from certain actions, behaviors, or exposures.

Attitudes About Smoking

Individuals' thoughts, feelings, and behavioral tendencies toward smoking and its usage.

Optimistic Bias

The tendency to believe that one is less likely to experience negative events and more likely to experience positive events than others.