As a Result of the Ad Campaigns Depicting Brazil as a Multicultural

question 105

Multiple Choice

As a result of the ad campaigns depicting Brazil as a multicultural land of carnivals and beaches, any mention of the country makes people think of sun and sand. This is an example of ________.

• A) anchoring effect
• B) target market impact
• C) regiocentrism
• D) country-of-origin effect
• E) cognitive dissonance

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Definitions:

Changing Environment

Encompasses the dynamic and evolving external and internal factors that affect an organization's operations, including technological advances, market trends, and social changes.

Collective Action

The pursuit of a goal or set of goals by people working together, often in the context of social or political actions, exemplified by movements, protests, or other group efforts.

Company Culture

The shared values, beliefs, and practices that characterize an organization and influence its employees' behavior and attitudes.

Core Values

Fundamental beliefs or principles that are considered inherently important by an organization, guiding its behavior and decision-making.