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Explain what is meant by a zero-sum game, and why it was central to Mercantilist thinking. Then, explain how Smith's idea of absolute advantage altered the nature of the "game."
Message Congruency
The degree to which a message is consistent with existing attitudes, behaviors, or beliefs of an audience.
Tangible Effect
A clear and definite impact or result that can be perceived by touch or visibly observed.
Specific Behavior
A particular or distinct action or mannerism displayed by an individual.
Face-to-face Communication
Direct interaction between individuals, allowing for verbal and non-verbal cues, enhancing understanding and rapport.
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