In a Decision-Making Process, Being Able to Generate Alternatives That

question 49

Multiple Choice

In a decision-making process, being able to generate alternatives that are innovative or different from what has been used before is called

• A) brainstorming.
• B) recency syndrome.
• C) creativity.
• D) bounded rationality.

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Definitions:

Characteristics

Distinctive traits, features, or qualities that define an individual, group, or object.

Brand Name

The name given to a product or service from a specific source, used to distinguish it from others in the market.

Criteria

Standards or principles by which something is judged or decided.

Branding Strategies

The plans and tactics a business uses to build and shape its brand's identity, reputation, and image in the marketplace.