A Segmentation Study of People Who Would Be Interested in Subscribing

question 72

Multiple Choice

A segmentation study of people who would be interested in subscribing to a cooking magazine discovered three distinct groups of potential subscribers: (1) those who wanted to cook the same foods their mothers cooked for them, (2) those who wanted to learn about the latest cooking trends and fads, and (3) those who were interested in learning about a variety of different international cuisines. This magazine discovered its market can be segmented using________variables.

• A) geographic
• B) demographic
• C) social class
• D) generation
• E) psychographic

---

Definitions:

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives, often involving judgment, problem-solving, and considering the potential outcomes.

Pros

The advantages or positive aspects of a situation or decision.

Cons

The arguments, reasons, or factors opposing an idea, decision, or action; the drawbacks or disadvantages.

Gains

Benefits or profits accrued from investments, efforts, or other activities.