A Segmentation Study of People Who Would Be Interested in Subscribing

question 72

Multiple Choice

A segmentation study of people who would be interested in subscribing to a cooking magazine discovered three distinct groups of potential subscribers: (1) those who wanted to cook the same foods their mothers cooked for them, (2) those who wanted to learn about the latest cooking trends and fads, and (3) those who were interested in learning about a variety of different international cuisines. This magazine discovered its market can be segmented using________variables.

• A) geographic
• B) demographic
• C) social class
• D) generation
• E) psychographic

---

Definitions:

Fundamental Attribution Error

The tendency to overemphasize personal characteristics and ignore situational factors when judging others' behavior.

Cognitive Dissonance

A psychological theory that outlines the discomfort experienced when holding contradictory beliefs, values, or attitudes, leading to a change in one to reduce the dissonance.

Foot-In-The-Door

A persuasion technique where agreement to a small, initial request increases the likelihood of compliance with a larger, later request.

Western Cultures

Refers to societies typically found in Western Europe and North America, characterized by certain norms, values, and traditions.