The Optimal Number of People to Include in a Focus

question 56

Multiple Choice

The optimal number of people to include in a focus group is:

• A) 5.
• B) 6.
• C) 2.
• D) 4.
• E) There is no consensus about the optimal size.

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Definitions:

Consciousness

The state of being aware of and able to think about one's own existence, sensations, thoughts, and surroundings.

Brain Activity

The electrical and chemical processes occurring within the brain that enable thinking, feeling, and behavior.

Dual Processing

The theory that thought can arise in two different ways, or as a result of two different processes, often referred to as System 1 (fast, automatic) and System 2 (slow, deliberate).

Consciousness

The state or quality of awareness, or, of being aware of an external object or something within oneself.