Market Positioning Is BEST Described by Which of the Following

question 109

Multiple Choice

Market positioning is BEST described by which of the following statements?

• A) Selecting distribution channels that will provide the best possible access to target markets.
• B) Arranging for a market offering to occupy a clear, distinctive and desirable place relative to competing products in the minds of target consumers.
• C) Negotiating with retailers to have a product or brand occupy a prominent place on retail shelves or retail displays.
• D) Offering home delivery to customers.
• E) none of the above

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Definitions:

Statement of Cash Flows

A financial statement that provides aggregate data regarding all cash inflows and outflows a company receives from its ongoing operations, investment activities, and financing activities.

Operating Activities

Activities that are directly related to the primary business operations, such as selling goods and services.

Investing Activities

Transactions involving the purchase and sale of long-term assets and investments, reflected in a company's cash flow statement.

Financing Activities

Actions that result in changes in the size and composition of the equity capital or borrowings of a company, as reported in the cash flow statement.