To Be Useful, Market Segments Should Rate Favourably on a Number

question 24

Multiple Choice

To be useful, market segments should rate favourably on a number of key criteria. Which of the following is NOT one of these criteria?

• A) Segments should be accessible in terms of reach and access.
• B) Segments should be actionable.
• C) Segments should be substantial enough to be profitable.
• D) Segments should be reliable.
• E) Segments should be measurable.

Recognize the role of physiological responses in the experience of emotion.

Identify the mechanisms through which emotions are expressed and detected.

Distinguish between different theories regarding the sequence of emotional experience.

Understand the impact of cognitive labeling on emotional experience.