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Marketers Should Be Cautious in Using Age as a Segmentation

question 23

True/False

Marketers should be cautious in using age as a segmentation variable because age is often a poor predictor of a person's interests and needs.

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Definitions:

Cultural Intelligence

It is the capability to relate and work effectively across cultures.

New Cultures

Refers to the emergence of new social, corporate, or global cultures often resulting from changes in society, technology, or organizational practices.

Adapt

To adjust or modify something to new conditions, environments, or situations.

Cultural Intelligence

The ability to understand, respect, and work effectively across cultures by recognizing and adapting to cultural differences.

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