A Manufacturer of Toothpaste Has Segmented the Market and Developed

question 125

Multiple Choice

A manufacturer of toothpaste has segmented the market and developed distinct product offerings designed to appeal to the three different segments. One product offers all day protection from tooth decay; a second product offers whiter, brighter teeth; the third product offers all day mouth freshness and yet another product offers protection for sensitive teeth. Which approach to segmentation is the company MOST likely to have used?

• A) usage occasion
• B) demographic segmentation
• C) psychographic segmentation
• D) behavioural segmentation
• E) benefits- sought segmentation

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Definitions:

Respondeat Superior

A legal doctrine holding an employer or principal liable for the actions of an employee or agent performed within the course of their employment or agency.

Apparent Agency

A legal doctrine allowing a principal to be held liable for the actions of an agent, based on the appearance of authority given to the agent by the principal.

Principal's Actions

Refers to the deeds or activities undertaken by the principal figure in a contractual or agency relationship, affecting the relationship's legal standing.

Negotiable Instrument

A written document guaranteeing the payment of a specific amount of money, either on demand or at a set time, with the payer named on the document.