A First- Year Business Student Is Preparing to Purchase Her

question 27

True/False

A first- year business student is preparing to purchase her first computer. Since she knows little about either the product category or the various brands in that category, she is likely to be highly involved and engage in habitual response behaviour.

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Definitions:

Dependent Variable

The variable that is the subject’s response to, and dependent on, the level of the manipulated independent variable.

Internal Validity

The extent to which a study accurately demonstrates a cause-effect relationship by controlling for extraneous variables and bias.

Control Group

In an experiment, the group that does not receive the treatment or intervention being tested, serving as a benchmark for comparison.

Expectancy Effects

Phenomena in which the outcome of a study is influenced by the participants' or experimenters' expectations.