Dividing a Market into Distinct Groups of Buyers Who Might

question 56

Multiple Choice

Dividing a market into distinct groups of buyers who might call for separate products or marketing mixes is referred to as market:

• A) aggregation.
• B) positioning.
• C) segmentation.
• D) targeting.
• E) division.

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Definitions:

Classically Conditioned

Pertains to a learning process in psychology where an association is made between a naturally occurring stimulus and a previously neutral stimulus.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually comes to trigger a conditioned response.

Behavioral Approach

A psychological perspective focusing on observable behaviors and the ways in which they can be learned, changed, or extinguished.

Habitual Behaviors

Actions that are regularly practiced, often performed unconsciously due to being ingrained through repetition in daily routines.