A Reactive Stance to the Marketing Environment Is BEST Described

question 32

Multiple Choice

A reactive stance to the marketing environment is BEST described as one where marketers:

• A) view change as something that must be investigated occasionally.
• B) attempt to forecast changes and develop strategies for minimizing the impact of change.
• C) do nothing and hope that change will not impact on operations or markets.
• D) treat the environment as an uncontrollable element to which they must respond or adapt.
• E) view change as undesirable, threatening and potentially dangerous.

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Definitions:

Discipline Methods

Techniques and strategies used to teach and encourage appropriate behavior and correct misbehavior.

Time-outs

A disciplinary technique in which a child is temporarily removed from an environment where inappropriate behavior has occurred.

Spanking

The act of striking the buttocks with an open hand as a form of punishment or discipline.

Surprising Fact

An unexpected piece of information that is surprising or startling to learn.