Examlex
Dove beauty soap has used a consistent message in its advertising for many years. "Dove is not a soap," consumers are informed, "it's a moisturiser." Which of the following BEST describe Dove's positioning strategy?
Oral Contract
A legally binding agreement made through spoken words and commitments rather than in writing.
Statute of Frauds
A legal principle requiring certain types of contracts to be in writing and signed by the party being charged to be enforceable.
Statute of Frauds
The Statute of Frauds is a legal principle that requires certain types of contracts to be written and signed to be enforceable.
Confirmation
The act of validating or verifying that something is true or accurate, often through official or formal acknowledgment.
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