Examlex
Although the seller actively seeks to influence the process, the product's position is ultimately defined by the consumer.
Snap Judgments
Quick decisions or assessments made instinctively without thorough analysis.
Cognitive Dissonance Theory
The theory that suggests that people experience discomfort or distress when their beliefs, attitudes, or behaviors are inconsistent with each other, leading to efforts to reduce the dissonance.
Attribution Theory
A theory focused on how people interpret and understand cause and effect relationships, and how this relates to their thinking and behavior.
Reward Theory
A theory suggesting that people are motivated by rewards, whether tangible or intangible, and that these rewards encourage specific behaviors.
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