Virgin Galactic Plans to Conquer Outer Space as the New

question 123

Multiple Choice

Virgin Galactic plans to conquer outer space as the new tourist frontier by taking travellers on a four hour flight some 110 km above the earth where they will be able to experience weightlessness and see the curvature of the earth's surface. Virgin intends to charge $200,000 per flight for this experience. Virgin has identified the market for space tourism as high net worth individuals living in Scandinavia, Europe, North America and Oceania. This is an example of which type of segmentation?

• A) geographic segmentation
• B) a combination of demographic and geographic segmentation
• C) multi- variate demographic segmentation
• D) demographic segmentation
• E) none of the above

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Definitions:

Margin Reduction

The decrease in the difference between the selling price of a product and its cost, often due to increased costs or reduced selling prices.

Backup Source

An alternative or supplementary source, often used for data, power, or supply chain redundancy, to ensure continuity in the event of primary source failure.

Production Capacity

The maximum amount of goods or services that can be produced by a facility within a specific time frame under normal working conditions.

Barbecue Sauce

A flavorful condiment made from ingredients like tomato, vinegar, sugar, and spices, used to marinate or top various meats.