Which of the Following Customer Profiles Uses Psychographic Descriptors Exclusively

question 17

Multiple Choice

Which of the following customer profiles uses psychographic descriptors exclusively?

• A) Randall loves long weekends in the countryside to relieve the pressure of his medical practice.
• B) Ben is self confident in his role as a park ranger.
• C) Roger is a radiographer with an income of over $80 thousand per year.
• D) Peter likes nothing better than to unwind with his mates, over a drink, at the football game.
• E) Gail is 21, works as a secretary and loves riding a mountain bike in her spare time.

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Definitions:

Id

In Freudian psychoanalytic theory, the part of the mind that is the source of instinctual impulses and demands for immediate satisfaction of basic needs.

Center of Consciousness

The focal point of awareness or the subjective perspective from which an individual experiences reality.

Principles of Psychic Energy

Theoretical concepts in psychology that describe the dynamic allocation of mental or emotional effort.

Principle of Equivalence

The idea that different stimuli can be perceived as equivalent if they elicit the same response in a given context.