GPS Enabled Smartphones Have Allowed Marketers the Opportunity of Responding

question 88

Multiple Choice

GPS enabled smartphones have allowed marketers the opportunity of responding to a consumer's changing location where they can deliver geographically pertinent advertising for retail outlets and service providers in the consumer's vicinity. This recent development is known as:

• A) behavioural advertising.
• B) geographic segmentation.
• C) permission marketing.
• D) location- based marketing.
• E) none of the above

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Definitions:

Long Run

A period of time in which all factors in a production process can be varied, allowing for the adjustment to changes in market or economic conditions.

Economic Power

The ability of an entity or country to influence or control economic activities, including production, trade, and consumption.

Political Power

Political power is the capacity or ability of a political entity, such as a state or government, to control or influence the behavior of individuals and organizations within a society.

Natural Monopolies

Industries where a single firm can supply a good or service to an entire market at a lower cost than would be possible if there were multiple firms.