Even Though Demographic Bases Are the Most Commonly Used in Segmentation

question 89

Multiple Choice

Even though demographic bases are the most commonly used in segmentation, many marketers believe that________ variables are the best starting point for building market segments.

• A) benefits- sought
• B) psychographic
• C) geographic
• D) behavioural
• E) demographic

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Definitions:

Cat

A small domesticated carnivorous mammal with soft fur, a short snout, and retractile claws, often kept as a pet or for catching mice.

Road Construction

The process of building, maintaining, and repairing roads, including activities such as excavating, paving, and installing traffic management systems.

Navigate

To plan and direct the path or course of something, especially by using instruments or maps, or metaphorically to find one's way in life or a complex situation.

Positive Reinforcement

A method in behaviorism used to increase the likelihood of a particular response by following it with the addition of something pleasant or rewarding.