One of the Reasons Demographic Variables Are the Most Popular

question 82

True/False

One of the reasons demographic variables are the most popular variables for segmenting the consumer market is because usage rates are often associated with demographic characteristics.

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Definitions:

Unit Investment Trusts

Fixed portfolios of stocks, bonds, or other securities assembled by a sponsor, which are then sold in shares to investors, offering a fixed return over the trust's lifespan.

Fixed-Income Portfolios

Investment portfolios that consist primarily of debt securities like bonds, which are designed to provide a fixed return through interest payments to investors over time.

Actively-Managed

A strategy where a fund's investments are frequently adjusted by a manager or management team in an attempt to outperform the market.

MSCI France Index

An index designed to measure the performance of the French equity market, representing large and mid-cap segments.