The Process of Evaluating Each Segment's Attractiveness and Selecting One

question 83

Multiple Choice

The process of evaluating each segment's attractiveness and selecting one or more of those segments is called market:

• A) probing.
• B) segmentation.
• C) targeting.
• D) selection.
• E) positioning.

---

Definitions:

Viruses

Microscopic infectious agents that replicate only inside the living cells of an organism, capable of causing diseases in humans, animals, and plants.

Adolescence

The transitional stage of physical and psychological development that occurs between childhood and adulthood.

Late Adulthood

The stage in human development characterized by advanced age, usually considered to begin around the age of 65.

Identity

The fact of being who or what a person or thing is; the characteristics determining this.