Many Firms Prefer to Use Multiple Segmentation Criteria

question 95

Essay

Many firms prefer to use multiple segmentation criteria. What benefits are to be gained by this practice? What problems may arise?

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Definitions:

Element

A substance consisting of atoms which all have the same number of protons, fundamentally the simplest substances that cannot be broken down using chemical methods.

Isotope

Variants of a particular chemical element that differ in neutron number, and consequently in nucleon number, but have the same number of protons.

Protons

Positively charged particles located in the nucleus of an atom, contributing to the atom's mass and charge.

Isotope

Atoms of the same element with the same number of protons but different numbers of neutrons, leading to different atomic masses.