In Parts of Remote Outback Australia, People Live on Vast

question 94

Multiple Choice

In parts of remote outback Australia, people live on vast cattle stations where the nearest town is often 500 kilometres away. Many of these people are unable to receive radio or TV signals, do not have access to broadband and often receive supplies by light aircraft on an infrequent basis when the weather permits. Even though these consumers may have clearly articulated needs and may be affluent, from a marketing standpoint, they are difficult to target because they are NOT:

• A) profitable.
• B) accessible.
• C) actionable.
• D) substantial.
• E) measurable.

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Definitions:

Categorical

Absolute or unqualified; relating to categories or being in a category.

Medical Model

A framework that views diseases and disorders primarily from a biological standpoint, focusing on diagnosis, treatment, and cure often within a healthcare setting.

Predictive Validity

The extent to which a score on a scale or test predicts future performance or outcomes.

Dimensional Approach

A method of categorizing characteristics on a continuum rather than as binary, present-or-absent categories.