Marketers of Clothing, Fashion Accessories, Cosmetics and Magazines Are MORE

question 14

Multiple Choice

Marketers of clothing, fashion accessories, cosmetics and magazines are MORE likely to use which segmentation variable?

• A) social class
• B) age
• C) usage rates
• D) gender
• E) income

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Definitions:

Jointly Controlled Entity

A business arrangement under shared control by two or more parties, each having strategic and financial control.

Proportionate Consolidation

A method of accounting for a business partnership where the income, expenses, assets, and liabilities of the partnership are combined in proportion to the owning company's percentage of interest in the venture.

Equity Method

An accounting technique used to record investments in other entities, where the investment is initially recorded at cost and adjusted thereafter for the post-acquisition change in the investor’s share of investee’s net assets.