Select the Words That BEST Complete the Following Sentence

question 65

Multiple Choice

Select the words that BEST complete the following sentence. For low involvement consumers, ad repetition creates brand ____ rather than brand ____ .

• A) attitude; personality
• B) awareness; recall
• C) familiarity; conviction
• D) recognition; conviction
• E) recognition; recall

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Definitions:

Alt Tag

An alt tag is HTML code used to describe the appearance and function of an image on a webpage, important for accessibility and SEO.

CTRL+END

A keyboard shortcut used to move the cursor to the end of a document or text field.

CTRL+DOWN ARROW

This keyboard shortcut moves the cursor to the next filled cell in the same column in a spreadsheet application.

CTRL+PAGE UP

CTRL+PAGE UP is a keyboard shortcut typically used to navigate to the previous tab or page in a document or application.