An Approach to Segmentation That Identifies Consumers with Similar Needs

question 38

Multiple Choice

An approach to segmentation that identifies consumers with similar needs or purchasing habits even though they may be located in different countries is known as:

• A) behavioural segmentation.
• B) international segmentation.
• C) geographic segmentation.
• D) cross cultural segmentation.
• E) intermarket segmentation.

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Definitions:

Total Fixed Cost

The sum of all costs that do not change with the level of output in the short term.

Overall Costs

The total expenses incurred in the production, operation, or realization of goods and services.

Average Total Cost

The per unit cost of production, calculated by dividing the sum of all production costs by the quantity of output produced.

Workers

Individuals engaged in physical or mental activity in order to achieve a result, often employed for wages.